Experience design

Reimagining Health Tech

Designing transformative human-centered experiences and products that advance diagnostics, medical devices, life sciences and cell therapy.

Our Approach

Experience Design (XD) is a cross‑disciplinary approach that aligns human needs and business goals through an iterative design process. The XD team is made up of Design Researchers, Industrial Designers, Digital Designers and Human Factors Specialists, working closely with engineering teams to create products with exceptional user experiences, especially in medical contexts shaped by rigorous requirements. We partner with clients to shape future products and systems through co‑creation workshops, road mapping and workflow transformation.

Why Invetech

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medical devices designed under IEC 62366
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international design awards
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formative and summative usability studies
Research, design, and validation in the same room.​

Our UX team designs alongside the industrial design, software, and human-factors engineering teams that have to deliver on the experience. The design we research and prototype in week one is buildable, validatable, and submittable. Not a deliverable that gets quietly redesigned during integration. And because IEC 62366 alignment is the default, summative validation is something we plan for, not retrofit to.

Areas of Expertise

User Research

Reveal user needs and opportunity spaces through contextual and usability research

Industrial Design

Imagine and design complete product visions, physical architectures and intuitive user interfaces that are styled according to existing or newly created brand design language, ready for manufacture

Digital Design

Design intuitive, branded digital experiences that seamlessly support the user and manage the broader system

Human Factors Engineering

Mitigate use‑related risks and generate documentation that adheres to FDA guidance and IEC 62366‑1 requirements

Information Architecture & Workflow Design

How the instrument’s tasks, screens, and physical interactions are organized into a workflow the user can hold in their head.

Client Outcomes

Product Strategy

Explore strategic possibilities, define a purposeful vision and a path to realization

  • Workflow Transformation
  • Co-creation Workshops
  • Product & Feature Roadmapping


We partnered with Hologic to reimagine cervical cancer diagnosis user experience with an Al assisted digital cytology workflow.


Image courtesy of HOLOGIC, Inc. and affiliates
Research & Human Factors

Uncover unmet user needs and assess usability within healthcare environments

  • Discovery Research
  • Usability Evaluations
  • Human Factors Engineering

 

Global molecular diagnostics client

We helped a health-tech business to iteratively design and test usability of a Point of Care device for use in multiple US healthcare settings.

Concept Visualizations

Visualize ideas to inspire and align your stakeholders

  • Digital Design
  • Industrial Design
  • Virtual Reality Experiences


Design Challenge

We imagined the future vision of a 2030 sepsis diagnosis laboratory.

Product Design & Implementation

Design and deliver physical and digital offerings to your customers

  • Interaction Design
  • UI/UX (User Experience)
  • Styling


We worked together with Leica Biosystems to design, develop and realize the physical interactions and styling of the BOND-PRIME.

Need help shaping your product vision?

From uncovering user needs to shaping product strategy, we create experiences that are human-centered, intuitive, and built to last.