User Experience Design

Simplicity is at the center of our experience design practice. Our process helps uncover customers needs, which culminate into elegant solutions that deliver high value to customers and their business.
Example Applications: Workflow automation, CLIA-waived POC devices

A holistic view of the entire user experience

Our multidisciplinary team of experience design professionals initially immerse themselves with the people, challenges and environment. They employ generative research methods and tools to discover the user’s unarticulated goals and pain points. This is followed by an analysis of insights and synthesis of findings in collaboration with our engineers, software developers and scientists to identify the problems we should focus on during development. We also explore solutions and take design concepts into the field to test with real users. This allows us to quickly check key assumptions and identify improvements by observing what works well and where friction or risks exist in the interactions.