Champagne was flowing in Boston last night at The Diagnostics Marketing Association (DxMA) Creative Communication Awards as Invetech’s Judy Macemon, Director of Marketing, Diagnostics, accepted the award for 2014 Marketer of the Year on behalf of the Invetech team. The award recognizes the “What’s Your Challenge” campaign, launched for the 2014 American Association for Clinical Chemistry (AACC). In congratulating Invetech, the DxMA judging panel commented that the What’s Your Challenge? campaign raised the bar to new levels in terms of marketing impact and customer engagement.
Invetech joins past winners including Siemens, Cepheid and Genomic Health in being recognized by the DxMA for their commitment to marketing innovation, integrating innovative tactics and technologies into a multi-disciplined campaign, and most importantly, making a memorable impression.