Andreas Knaack, Director of Biomedical Instruments & Devices, discusses the advantages of making the most of IVD opportunities in emerging markets at the 2011 AACC International Market Briefing, to be held at the Georgia World Congress in July. The briefing is held in conjunction with the AACC Annual Meeting and Clinical Lab Expo.
In vitro diagnostics (IVD) suppliers must rise to meet the challenges in developing nations to avoid new, lower cost, players entering the market and capitalizing on opportunities and then using their learning’s to change the rules in more mature IVD markets.
To learn more about how low-cost suppliers may influence the future of IVD markets and how their experience in developing nations will help them reshape the global IVD market, register online at the AACC Annual Meeting website.